Sunday, November 05, 2006
detournement (may 15th, 2004)
Detournement, in the sense of re-appropriating commodities or images, may still have a subversive (or at least "ludic") aspect, but it has now become Art, the activity of artists and their brethren, advertisers. Writing a speech bubble on an advertisement, etc., is funny, sardonic, but thoroughly hackneyed. Boring. It-s necessary to (re-) extend the concept. Connect it to radical subjectivity. Every image, architecture, commodity, even idea or word is in some way "authoritarian" -- perhaps that's the wrong word -- but think how they are presented to you as an "authority" or a "fetish" or "reality," final and coherent before you got there, full of metaphysics and theology. Detournement becomes a stance, a way of seeing (& being), a (re-) appropriation of all that exists, all that is presented as solid, real, final...all top-down meanings and ways of perceiving things, interacting with the world, etc. I think this may get close to the (true meaning of) that flabby and over-used concept, "deconstruction." We must deconstruct all top-down meanings/readings, appropriate and loot them, and reconstruct them in bottom-up, anarchic ways. On what this actually means, I'm not the authoriy...but I feel it...and maybe it is more affective & bodily than intellectual, grammar bound, "conformist" (language-wise)...so it can't be communicated, like the Tao.